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Citation

Leger, Birdsell and Melsheimer (2023a, October 05). North America Meet-Up: Connecting for Impact!. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/north-america-meet-up-connecting-for-impact-


Research papers

Market Research in North America

This paper provides an estimation of market research spending in North America for 1999 - 2002 and a projection for 2006; an overview of the region's main characteristics; identifies major market research trends affecting the region 2002-2006;...

Catalogue: ESOMAR Congress 2002: Consolidation Or Renewal?
Author: Laurence N. Gold
September 22, 2002
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Citation

Gold, L. N. (2002a, September 22). Market Research in North America. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/market-research-in-north-america


Research papers

Litmus II

The purpose of this paper is to describe a new model, LITMUS II, and how it is being used by major advertisers in North America to develop improved if not "optimal" marketing plans for new products and services.

Catalogue: Seminar 1984: Are Interviewers Obsolete?
Authors: Joseph D. Blackburn, Lisa E. Carter, Kevin J. Clancy
June 15, 1984
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Citation

Blackburn, Carter and Clancy (1984a, June 15). Litmus II. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/litmus-ii


Research papers

Practical use of consumer panels

The paper provides a comparison of some aspects of Consumer panel operations in Canada and the United States with those in Europe. The main difference is the method of recruitment, the use of mail and telephone in North America compared with personal...

Catalogue: Seminar 1982: The Effective Use Of Panels
Authors: Ivor McGloughlin, Jim Lockyear
June 15, 1982
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Citation

McGloughlin and Lockyear (1982a, June 15). Practical use of consumer panels . ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/practical-use-of-consumer-panels-


Research papers

Research developments in North and South America

In the first part of this talk, I approach the question of research and things which might be of interest to you, as researchers in the American market with all modesty. And with your indulgence then I would like to confine these remarks to a very...

Catalogue: ESOMAR/WAPOR Congress 1961: Marketing And Sociological Research In The Future
Author: E. C. Wilson
June 15, 1961
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Citation

Wilson, E. C. (1961a, June 15). Research developments in North and South America. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/research-developments-in-north-and-south-america